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Filters social rank and Linkspam Transition: Is Google really discriminates between companies

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Google Conspiracy theories are not new ?. Everyone likes their rankings tanked by anything other than low quality content or bad practices linking. In fact, many people are guilty of less than great SEO . At the same time, it's hard to ignore the fact that some companies, no matter how “white hat” methods, can not seem to gain traction in the search engines. If you have trouble getting the traffic you want, it can only be a conspiracy Fact

Small Business Problem :. Adwords platform is not very friendly

One of the first nuggets of marketing advice you're given, as a small business owner, is to market online using Google Adwords. It has to be relatively predictable, and affordable method of generating new leads. But that train left the station years ago. Google Adwords is expensive, and it mostly when large corporations(or super-experienced and seasoned marketers) to play with ad dollars. Major brands helped create these high prices through procurement of war. Many large companies simply want to be “on top”, and are willing to drive the price of keywords through the roof. This is a problem if you own a small business. Why not? Because they simply can not afford to compete. In 2012, for example, the average cost per click for the keyword sat at $0.84. Think about this for a moment. This means that small business owners spend nearly a dollar per click. You must be at least 1,000 runs for the venture prove profitable and advertising. In other words, you have to spend $840, on average, just test marketing idea. If this fails, and many of them do is to start again, with another $840 ad spend. And this is the average. Some industries are much more expensive, keywords insurance, ranging from $5 to over $10. Of course, some industries are less expensive, but the days of $0.01 per click is over. adwords keyword planner 760x509 Social Filters, Transition Rank, and Linkspam: Does Google REALLY Discriminate Against Some Businesses? Screenshot Planner AdWords Keyword In order to achieve 1 to 3 percent conversion rate, typical for direct marketing, you need at least 1000 potential customers per month, probably more. Even then, you're talking only about 10 to 30 wires. Unless you have a high-ticket item, you are spinning the wheels at such a low level. You will need tens of thousands of potential customers, and it becomes expensive for most retailers, who generally price movement keystone (50 percent markup) for their goods. At the end of the day, small businesses can find their advertising budget can swell to well over $10,000 per month. – Too high for the small entrepreneur A conversion cost is estimated to be around $24.50. This means that the customer costs $24.50, on average, higher in some industries and some lower. Unless the sale items, larger-ticket, simply can not compete. But the problem Google? They have created a platform that is more suitable for companies that can afford to make, yet Google is often sold as a type of advertising on the Internet classified style. This is hang up. Businesses believe they are willing to pay for leads in a cost effective manner. In fact, it is a very expensive way of potential customers. So, although it is not Google's fault that the platform has become what it is, it is also not to say that it is a platform that is suitable for inexperienced small businesses and entrepreneurs – because it is not

Organic SEO problem. : Businesses are honest Being dominated by spammers

high cost of buying leads is often distracts area of ​​activity towards organic SEO ?. But many companies quickly discover that it is not a walk in the park either. It's really, really hard to create a so-called “killer content”, which ranks well on their own and brings paying traffic. Yes, some people are turning to “the dark side” of search engine marketing – “black hat marketing.” It's against Google TOS, but that does not stop many companies from trying to game the system. For some, the results quickly and it's hard to argue with the money in hand. At the same time, there is that little voice at the back of the head that is telling you, “This is bad. You will be caught and your site will be toast!” Really, Google expects to pump out great content and then let the do the ranking for you, If you try to manipulate or influence the position in any way, which is considered a “cheat” and Google punished for it – or is evidence that did not really happen, at least not in a continuous manner. Take the case of adipexcart.com. It is a website that is SEO surprised a few years. Why not? Therefore, it is still shunned and avoided the Google algorithms using subdomains. page is(or was, it's so hard to say now) your partner, who sold Adipex-P(Phentermine), drug weight loss. It really has nothing going for it, unless its part of subdomains rank well for targeted keywords. All of these keywords(links), but were held in the root domain and the site handed over the subdomain that ranking in Google. When Google updated its algorithm, or “passed through” their filters, one of its subdomains was sentenced, but the domain itself is not affected(for whatever reason). The end result was that the subdomain roasted but the site owner to set up a new and, in a few days, he was back in business, so to speak. This has led some to believe that Google from time to time gives a “pass” to certain pages or industries, or * gasp * do not really have a good handle on the pages of spam in general. Other examples of unhealthy rankings are:

eHow

Probably the most famous case of a black hat, which became gray is Demand Media . Demand Media is the owner of the infamous “how to” content farms “information page” eHow. However, due to the Panda 2.0, it took a huge hit 60+ percent, losing rankings and traffic for many of their keywords. Should be removed from the internet now. Where is it? Why, it's back on top again outranking matter, page no-name like Forbes.com for important topics related to business, not less With one of his articles about the company :. ehow spam on google 760x529 Social Filters, Transition Rank, and Linkspam: Does Google REALLY Discriminate Against Some Businesses? Screenshot of a Google search for “How to set up e-business” You can see that the title “How to present in Business Email” is 2. What is the value of this keyword? It's hard to say, now with social media and personal preferences for rank, but if you log out of your Google Account, you must specify the general location as the “USA”, and then clear your search history, you can see that eHow is still outranking real page body as Forbes Next -. Forbes is business. How to ehow may be more reliable than Forbes on this? eHow is a generic page with a wide range of subject matter. The only posts that Forbes puts are related to the activity. Seobook has even quite a long analysis from the madness that is eHow. But it is not just one side. eHow seems to recover(at least to some extent) to find many important keywords. So much for quality control.

Properties Google

This is likely to be overlooked a lot, because no one really believes that this technique still works. But, it does not. Google still favors its web properties , like Blogger and YouTube, and sometimes puts them in front of others, which may be more suitable. However, sometimes the Google properties are used for spamming, and “Big G” seems to look different. For example, a search for a list of the latest movies playing in theaters now. As of this writing, there is a new movie out called Let's see what ranks on Google when looking for it “Guest”, “Guest”.:. the guest google search Social Filters, Transition Rank, and Linkspam: Does Google REALLY Discriminate Against Some Businesses? Screenshot of a Google search for “guest” Pretty normal stuff. But let's add a modifier to “watch guy”: google search watch the guest online 760x1048 Social Filters, Transition Rank, and Linkspam: Does Google REALLY Discriminate Against Some Businesses? Screenshot of a Google search for “watch guy” Now you do not have to be a genius to understand that this is a movie in theaters will not be online for free. So, who has access to the full video? It's either a bootlegger or, more likely, linkbait planting a spammer. In this way spammers get access to search engines, where you do not belong. You see, if you can place here that can be used to subsequently increase the ranking of some other web service you own. – Or, at least, you can get the much needed visibility of the site spam is not otherwise get Another old trick that still seems to work sometimes is a rich piece of spam. This is where the offending side increases its “star” with a fancy hReview code tags. That's all. All a spammer has to do is place some code and Google will eat it – especially if the person employs a legit tool like Yoast is a plugin for WordPress SEO Why does it work.? Well, it does not affect page ranking directly, but Google reads your site meta description tips on what to put in the SER, when the page does not appear. . Users will see the description on the page, and then see the stars on the basis of descriptions, thanks to hard code inserted by a spammer This creates a false authority, but it is usually sufficient to fool users – at least for a while. If enough users are tricked by the parties, it becomes the actual body of a capable outranking real page Office. To be fair, Google did some things in order to limit this practice, including hand opinion. But, probably one of the more devious methods still persists today and is redirecting 301. Let's say you want to spam the search engines. You can set up a blog on Blogger or something OverBlog. They are both legit sites. In fact, I still love Google Blogger – you can set up a “legit” place there, which redirects you to spam. Do not even try to rank the place of spam, but worry about the legit site. If the site spam will be roasted by Google, it's great. Just use 301 redirects to the new page and you're back in business. In this way, some sites seem to keep spam outranking real authorities. Of course, the “white hat Model” finally defeat them, if they can not keep up with redirects. Then it becomes a game of cat and mouse.

Citadel-Insurance.co.uk

now-famous party spam Citadel-Insurance.co.uk , came out of nowhere to steal(literally) the number one spot away from its competitors. How does it do this? When the website was created, it was nothing, if ordinary. It really does not even have any content. Solution: steal backlinks. No, not really. Someone broke into real, legit, websites and planted true, “legit”, links to spam pages. With this technique, it was able to build a huge backlink profile that each company would be real jealous. It was “natural” because the links pointing to spam pages have been made to the content and other places where normally it would meritorious links. Then, the Citadel party made a huge mistake by going after a very competitive term “car insurance”. If he went to the other, smaller, keywords, it can actually fled with him. But it teaches lessons other spammers. You can still do this trick and get away with it, if you are careful. Yes, this part breaking the law, as well as the Google TOS, but it is possible. And this is not the scary part. If the spammer is really good in that it can never be caught, because does 't leave a trace . On a positive note, it teaches us all a valuable lesson about SEO. It seems that the link speed is important and can beat a lot of other “uncertain” link signals(for example, comes out of nowhere to rise to the #1 spot for a competitive search term).

Private Network link

If you are using something like the late, great, BuildMyRank( click here BuildMyRank of history, in case you are not familiar with it), you will not be to get very far. However, if you buy and build your own blog network, will survive. And, if you're smart about it, you will survive for a long time. You can even beat competitors, who have worked their asses from doing things in a “white hat way.” Of course, if you have the money, al la Kickstarter or Indiegogo, or you can just buy a famous or semi famous bloggers and make them link to you – literally absorbs them and make them a part of your business. It is a strategy that does not necessarily Blackhat, but it can be easily abused and used by spammers.

Buying backlinks from SEO agencies and Link Spam

It's always been in the Google “no-no” list, but some agencies and bloggers still get away with it. Companies are getting smarter about the practice, however. For example, so places will take you to the article on his blog that looks legit at least two or three different links embedded right in the text. To sweeten the deal, they offer money. – And this is where it gets hairy If agencies offer money as a “thank you” instead of calling it “paid link” is not, as the number of paid link? If you're in the camp that thinks so, I would probably write to Google and complain. But at the same time, this is how some otherwise legitimate sites, big brands even get away with buying links. And as long as you are buying links, why not engage in a little link spam? This is something that you think that Google put on the cover, but no. He says only that it has. You can use the agencies that sell the blog to legit websites to help you with this. Just pay a few backlinks by one of these agencies(the card), and do proper 301 redirects on your site, if necessary. It will look something like this: Paid Links from sites Legit & gt; Spam page & gt; From Spam site redirects to “money pages” Or, you can go alone, as Makemoneyninja did. The webmaster is analysis of an interesting case about how to successfully use link spam post-Panda and Penguin to decent rankings in the search engines and funnel the money to your bank account.

The problem of spam control: Move Bubble Social Rank +

Even if we look beyond the pages of spam, and Google's inability to control them all, we are left with the cruel consequences of social media and what Google calls “Ranking Transition” – which make it almost impossible to really handle on where you rank in the grand scheme of things. It's humiliating. Google invented a new way of shuffling us to the place in the SER, and it is called “Ranking the transition.” Transition rank is a way for Google to hide, how to rank you in moving you around in a somewhat chaotic manner, it can not send you any signals, why not a change rank. It is also taking an uncompromising stance towards the traditional linkbuilding. Basically, everything you do to manipulate search engine ranking can be considered spam. That includes going out and doing white hat linking. Wait. What? Yes, Google is putting the kibosh on the whole white hat / black hat thing and just calling it all “spam”. This should not be a surprise. Google has suggested in the past that he wants to be the ultimate authority in the rankings, and he wanted everyone stop trying to analyze their algorithm. In general, the degree of transition “invisible hand” of Google, which allows you to move around the company without telegraphing this move. Its patent named ” Documents rank ” includes a system that creates two rows associated with a piece of content that are called “document”. content will move between the first and second degree without changing the ranking factors associated with this content. In other words, even when it seems that the content should be well ranked, it may not be. And, if it looks like it should rank well, and is ranking well, it does not mean that it will be there. In fact, Google might just find out if the ax falls on your page. This allows Google to move the item around in a seemingly random way, without giving any signals about where it will end. It also allows the company shuffle you around before deciding where it belongs. real kicker is that the government is a very smart move. Draws attention to the response to any changes in the rankings. If it detects behave in accordance with the spammer will know what to do with your site. There is also the problem of . This is a phenomenon that is created in recent years due to the growing popularity of social networking sites. When you log in to Google, you are connected to the Google+ account. Remember when Google made a great how to modify the search results based on past search behavior, search friends, and other factors ? Well, it was quietly collects data on you, trying to figure out what he thinks you want. We see this already in the default search settings. For example, Google knows where you are looking from, and displays the results by location, by default. This is just one of the ways Google personalizes search results. And, regardless of whether you think it's a good direction quest to move to, the fact remains that changes the search results, sometimes in dramatic fashion. Eli Pariser talked a lot about this issue . He adds impossibly complicated variable to the equation SEO. You see, you can not control, how to look people in the network who are their friends, and do not look for them on the web after logging in to Google. But, if you're not in someone's social circle, may not appear in search results You also can not say whether users regularly clear their search history and change the default location(hint :. Most people do not do). All this means that everyone on the search results will look different. There is no more “universal search result.” There are only individual results now. Most SEO missed that one, and carried like to work in the media pre-social network(despite their declared its importance in the search)

Solution :. The term Real The problem

Let's say I noticed a drop in traffic. Check that your search for keywords should be ranked, but they are not. Or, let's say you're ranking for them, but you may notice a spammer outranking you. Stop. Make sure that the page is actually outranking you webspam. Sometimes players to set up sophisticated negative SEO campaigns to try to destroy their competition. This can have a positive impact on their search engine ranking temporarily under the new system ranks the passage of Google. So what could be seeing a temporary bump. You can also see fixed position, but not because of the linkspam. Some companies use a combination of link spam and legit links, and the force legit links that keeps it cemented on the first page. Linkspam is just to throw you off the scent, so they can not be reverse engineering strategy links(or, at least, it is super-duper hard to do). Finally, if you know that you're overtaken by a spammer, a simple solution is to report them. Citadel-Insurance.co.uk not long after it was reported. If you suspect that you are being treated unfairly, to re-examine its strategy links. Do you catch the rank of the transition? Maybe shuffle is temporary. Maybe Google is trying to figure out where you should be focusing on their response to changing site

. Solution: Use better SEO strategy

Maybe you just need a better strategy linkbuilding – one that helps build relationships no direct impact for SE ranking. In other words, do not worry so much about whether the relationship will help you rank, and instead focus on the value this relationship, and whether you will be able to earn click-through traffic – remember the click-through traffic, right? One solution is to focus intensely on the quality of content production, Mr. al la Brian Dean. His skyscraper technique is a bit unusual, but that he was instrumental in the kind of traffic that most webmasters only dream of. The downside? It requires effort – a lot of effort. It requires so much effort that 99.9 percent of webmasters just will not do it. It's so hard. This is good news for you, because you can take advantage of this and collect some traffic, reducing dependence on external SEO company to improve your ranking for you. Another strategy is to focus more attention on making friends on Google+, expand your social circle and spread its activities through other channels that have nothing to do with Google. For example, get familiar LinkedIn, Google+, Facebook, or even Twitter. These are not great advertising avenues, mind, but there are great ways to meet people and participate in the discussions and events that usually do not participate. And, you have more interaction with people, the more likely it is to appear not only in their social network channels, but in the search results. This strategy is usually something people in desperation, not at him, and then wonder why it does not work. They curse of SEO, which is recommended, then go back to their old ways. real trick social media is to engage in work effort. A lot of effort. Do you see a recurring theme here? After making connections on Facebook, for example, helps to make friends with them. Choose people of high value and get to know them. Show a genuine interest in them. Message them and talk to them. Share your own posts. From time to time, I will share your posts. In this way you can gain influence – to focus when you write on your own wall. Do not worry about putting on your FB business page. Post to your personal page and write often about your interests and your business or industry. If you decide to stick with Google, realize that at the end of the day, Google holds all the cards. You play on its platform and its principles. You can only use the best practices, observations, report “cheaters” and try to find alternatives for the implementation of traffic to your site. What do you think? Were you a victim of webspam do you really get caught up in the universe rank-transition and socio-bubble Selected photos :? Igor Mojzes by Fotolia Founder and CEO FullTraffic. Passionate about Search Engine Marketing and Optimization, a regular writer on the blog FullTraffic. Since 2005 FullTraffic has evolved to become one of the most important suppliers worldwide movement for small and medium-sized enterprises.

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